<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.ryanmccostlin.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-06</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/writing-every-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596308057946-OCYURL6FDBY2NRIC43UZ/yqqrt4op_400x400.jpg</image:loc>
      <image:title>The Weekly Idea - Writing every day - “Almost all good writing begins with terrible first efforts. You need to start somewhere.” - Anne Lamott, Bird by Bird</image:title>
      <image:caption>“Almost all good writing begins with terrible first efforts. You need to start somewhere.” - Ann Lamot, Bird by Bird</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/more-analog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1597428246571-1ZNI30FQ88506TBKKJN6/IMG_2648.jpg</image:loc>
      <image:title>The Weekly Idea - More analog</image:title>
      <image:caption>Hamilton Khaki Field Automatic 40mm Blue Dial on Crown &amp; Buckle NATO strap</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-hiring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596379209769-KVEGUIZCZ3SL07QDA2BT/getty_1125645505_200013342000928024_402344.jpg</image:loc>
      <image:title>The Weekly Idea - On hiring - “Hiring is the most important people function you have, and most of us aren't as good at it as we think.” - Laszlo Bock, Former SVP of People Operations, Google</image:title>
      <image:caption>“Hiring is the most important people function you have, and most of us aren't as good at it as we think.” - Laszlo Bock, CEO &amp; Co-founder at Humu, Former SVP of People Operations at Google, and author of Work Rules!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/zebra-mollusks-amp-tigers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596307911723-U43J2ZQWGHU41EKWA7QE/nws-st-bengal-tiger.jpg</image:loc>
      <image:title>The Weekly Idea - Zebra Mollusks &amp;amp; Tigers</image:title>
      <image:caption>“We see the world not as it is, but as we are - or as we are conditioned to see it.” - Stephen Covey</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/a-90-year-human-life-in-weeks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596134132658-2EMLW62VOWB3KU4SHJY6/Screen+Shot+2020-07-30+at+1.35.05+PM.png</image:loc>
      <image:title>The Weekly Idea - A 90-year human life in weeks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596134818729-XHGFKRTSHF8BVVL0ZYVQ/Screen+Shot+2020-07-30+at+1.46.09+PM.png</image:loc>
      <image:title>The Weekly Idea - A 90-year human life in weeks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/what-is-primary-care-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596307694316-43RR48P1WM4TAGQ9O079/AtulGawande-New_Headshot_ProfilePhoto.jpg</image:loc>
      <image:title>The Weekly Idea - What is primary care? - “Success […] is not about the episodic, momentary victories, though they do play a role. It is about the longer view of incremental steps that produce sustained progress.” - Atul Gawande, The Heroism of Incremental Care</image:title>
      <image:caption>Success… is not about the episodic, momentary victories, though they do play a role. It is about the longer view of incremental steps that produce sustained progress. - Atul Gawande, The Heroism of Incremental Care</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/good-people-manager-bad-people-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596307474075-08T8NV1S86EU32IGQM4Z/Ben-Horowitz-credit-Beowulf-Sheehan_405514.jpg</image:loc>
      <image:title>The Weekly Idea - Good People Manager / Bad People Manager</image:title>
      <image:caption>“Take care of the people, the products, and the profits - in that order.” - Ben Horowitz, The Hard Thing About Hard Things</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/just-call</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-19</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-getting-skunked</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596332657154-HWYDCB2KMCL43AZD7BSO/IMG_2481.jpeg</image:loc>
      <image:title>The Weekly Idea - On getting skunked</image:title>
      <image:caption>Juvenile American Five Lined Skink Richland Creek, Nashville, TN</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-doubt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1597427328278-D98ZVW40UJRVUPVS6LK2/princess-bride-stage-adaptation-ftr.jpg</image:loc>
      <image:title>The Weekly Idea - On doubt</image:title>
      <image:caption>Princess Buttercup: We’ll never survive! Westley: Nonsense. You’re only saying that because no one ever has. - The Princess Bride, 1987</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/growth-and-comfort-dont-coexist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596610134697-673DG10CEGNP0UTKAE9H/Screen+Shot+2020-08-05+at+1.48.22+AM.png</image:loc>
      <image:title>The Weekly Idea - Growth and comfort don’t coexist</image:title>
      <image:caption>“Do one thing everyday that scares you. Those small things that make us uncomfortable help us build courage to do the work we do.” - Eleanor Roosevelt, the longest-serving First Lady of the United States (1933 - 1945), US Delegate to the United Nations General Assembly, 1st Chair of the United Nations Commission on Human Rights, and 1st Chair of the Presidential Commission on the Status of Women</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/making-music-pzcwr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596306791418-F1ZWTYFDC3N2KVQM77NW/Sonata1-1.jpg</image:loc>
      <image:title>The Weekly Idea - Creating music - “I love music. It’s freedom.” - Ice Cube</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596720920604-SV5Z7TZYAGA0XCJ27RVH/1_oLWvxAlGUBGgBbM7kDpfBQ.png</image:loc>
      <image:title>The Weekly Idea - On practice</image:title>
      <image:caption>Image source: Mastery through Deliberate Practice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596691799499-047X4GEGFABA1NQLU330/gettyimages-858071166.jpg</image:loc>
      <image:title>The Weekly Idea - On practice</image:title>
      <image:caption>Itzhak Perlman, Israeli-American violinist. Arguably the best violinist alive today. 16 Grammy Awards, 4 Emmy Awards, and a Presidential Medal of Freedom.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/my-personal-mission-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-right-book-at-the-right-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596687862163-OW9P27BRZHDP39WA4AR1/wisdom-quotes-for-some-of-us-books-are-as-important-as-almost-anything-else-on-earth-what-a.jpg</image:loc>
      <image:title>The Weekly Idea - The right book at the right time</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/love-is-a-verb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598246196805-BMR7VRAPQEFJFEA8GG0U/oxytocin.jpg</image:loc>
      <image:title>The Weekly Idea - Love is a verb</image:title>
      <image:caption>Oxytocin is a hormone secreted by the pituitary gland, a pea-sized structure at the base of the brain. It’s sometimes called the "cuddle hormone.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/you-are-not-your-job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596688500890-CPLPQ2U6IIQG76USO3AE/il_570xN.1325571098_p21w.jpg</image:loc>
      <image:title>The Weekly Idea - We are not our jobs.</image:title>
      <image:caption>“You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your f#c%!n&amp; khakis.” - Fight Club  (1999)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/dogfood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/4d50a2e3-c779-4c80-b167-ca5221c567dd/arch_of_titus.jpg</image:loc>
      <image:title>The Weekly Idea - Eating our own dog food - Make it stand out</image:title>
      <image:caption>The Arch of Titus was built in Rome in c. 81 AD. It’s 50’ tall and made of tons and tons of white marble. And it’s still standing almost 2,000 years after it was built.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/6002c8f9-c272-41f8-9eb9-c6663822f388/Arc_de_Triomphe%2C_Paris_5_February_2019.jpg</image:loc>
      <image:title>The Weekly Idea - Eating our own dog food - Make it stand out</image:title>
      <image:caption>Napoleon commissioned the Arc de Triomphe to honor those who fought and died for France in the French Revolutionary and Napoleonic Wars. French masons, engineers, and laborers completed it in 1806.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/why-didnt-you-pick-a-lower-number</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/well-see</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1597426918983-UKUQO5LP6OUIV6LTXVNP/Screen+Shot+2020-08-14+at+12.40.54+PM.png</image:loc>
      <image:title>The Weekly Idea - We’ll see</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/why-write</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598746574007-200WDO2E9EJY310OEEQ3/online-writing-tools-1024x683.jpg</image:loc>
      <image:title>The Weekly Idea - Why write?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/we-have-a-spending-opportunity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596809572997-TZI5XEN5SSAWYNVPWFJG/2b80fc15-3042-49cc-b900-9f9eefdc2ea1.png</image:loc>
      <image:title>The Weekly Idea - Paying for a Ferrari and driving a Yugo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/happiness-is-peace-in-motion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596825477121-9SDE7MJYWRXV5ZY873XG/Screen+Shot+2020-08-07+at+1.37.38+PM.png</image:loc>
      <image:title>The Weekly Idea - Happiness is peace in motion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/circle-of-concern-vs-circle-of-influence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598479080836-5HS4IEN1ARX5EI2Q7E36/memorialgym.5e2207138f294.jpg</image:loc>
      <image:title>The Weekly Idea - Circle of Concern vs. Circle of Influence</image:title>
      <image:caption>Memorial Gym, Vanderbilt University, Nashville, TN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596856235614-9RRUABVVZNK80CNQMQL4/Screen+Shot+2020-08-07+at+10.10.24+PM.png</image:loc>
      <image:title>The Weekly Idea - Circle of Concern vs. Circle of Influence</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/you-are-what-you-consume</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/Thelawofaverages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598545107360-QZ2XT6BI2S4CV3HDMEKO/b90ac48ab9b03bd0794e1ae23868598f.jpg</image:loc>
      <image:title>The Weekly Idea - The law of averages</image:title>
      <image:caption>Gertrude Stein’s salon, 1920. 27 rue de Fleurus, 6th arrondissement of Paris.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/it-doesnt-go-without-saying</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-16</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/how-to-sit-on-a-panel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-selling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-22</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-low-information-diets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1597331785221-0ESR0AF22L7MKGHBQ5CJ/6702c3-20150323-washington-945x550.jpg</image:loc>
      <image:title>The Weekly Idea - On low-information diets</image:title>
      <image:caption>Washington Crossing the Delaware, 1851, oil-on-canvas painting by German-American artist Emanuel Leutze</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/be-a-thermostat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-early-decisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1597333346048-Z0154YGWL7H70B6C7CBB/Screen+Shot+2020-08-13+at+10.42.02+AM.png</image:loc>
      <image:title>The Weekly Idea - On early decisions</image:title>
      <image:caption>A print in The Illustrated London News of Dec. 3, 1864, depicts Election Day in New York. From The Library of Congress.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/first-sentence-jobs-vs-second-sentence-jobs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598499998490-AKJEVAMU6DYYACKR0HAZ/using-snapchat-for-career.jpg</image:loc>
      <image:title>The Weekly Idea - First sentence jobs vs second sentence jobs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/time-as-a-filter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1597638059117-4AJY1E04A9W5AYQ6UJC0/3702389.jpg</image:loc>
      <image:title>The Weekly Idea - The filter of time</image:title>
      <image:caption>The Old Man and the Sea, painting (gouache on paper) by Harry G Seabright</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-vocation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599660221007-HUR6P8OI15KJ2SPI6SQH/Special-Collections-Room-with-Press-1500x640.jpg</image:loc>
      <image:title>The Weekly Idea - Work we were made for</image:title>
      <image:caption>The Jean and Alexander Heard Library, Vanderbilt University.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/enthusiastic-skepticism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-23</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/be-interested-not-interesting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-20</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-hard-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-25</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-retirement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598241981832-U3XA5KK1NJN5DXW0PVXT/Fisherman-Silhouette.jpg</image:loc>
      <image:title>The Weekly Idea - On retirement</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/keep-it-simple</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598995553422-C0PNT3QGBZCUUM15H7D2/Screen+Shot+2020-09-01+at+4.25.40+PM.png</image:loc>
      <image:title>The Weekly Idea - Keeping it simple</image:title>
      <image:caption>If you’d bought and held $1,000 worth of Netflix stock at its original IPO price in 2002, today your investment would be worth over $350,000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598280869330-L8SIPQK66ATZ3RU0JP2X/netflix.png</image:loc>
      <image:title>The Weekly Idea - Keeping it simple</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/this-is-water</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598286530109-CDLBIDYWOKMBXQRDBCJC/DFW.jpg</image:loc>
      <image:title>The Weekly Idea - This is water</image:title>
      <image:caption>David Foster Wallace (1962 - 2008), American author of novels, short stories and essays.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/postel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598299472292-PAK3TKSO0EAXTQ8H3ZWW/Jonathan-Bruce-Postel.jpg</image:loc>
      <image:title>The Weekly Idea - Postel’s Law</image:title>
      <image:caption>Jonathan Bruce Postel (1943 - 1998), American computer scientist</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-busyness-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598454424994-PJM24ORW82UFN8LZ6Q7N/fa91c60ef774b0ff8deee797823cedd0.png</image:loc>
      <image:title>The Weekly Idea - Busy how?</image:title>
      <image:caption>The Eisenhower Matrix, created by the 34th American President and popularized by American business leader and author, Stephen Covey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598752210775-CAQEFJRBVC8YSL4UMOF8/eisenhower.png</image:loc>
      <image:title>The Weekly Idea - Busy how?</image:title>
      <image:caption>“What is important is seldom urgent, and what is urgent is seldom important.” - Dwight Eisenhower, 34th President of the United States</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/who-needs-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-29</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/molding-vs-unfolding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1598995647153-O74ND976496ISCOKY9W0/Young-Einstein.jpg</image:loc>
      <image:title>The Weekly Idea - Molding vs. Unfolding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/big-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599018900211-4ED4HF2FBLDDPCTE2Q7U/Heliocentric.jpg</image:loc>
      <image:title>The Weekly Idea - Big ideas</image:title>
      <image:caption>The Greeks and Romans recognized that Earth was a sphere in the 4th century BC. But astronomers didn’t accept heliocentrism, the model of Earth's 24-hour rotation and annual orbit around the sun, until after Nicolas Copernicus published De revolutionibus orbium coelestium in 1543.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/hell-yeah-or-no</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599196295925-W3G3YUTFO7TZ9M8RN18S/DerekSivers-20141209a-400.jpg</image:loc>
      <image:title>The Weekly Idea - Hell yeah! or No</image:title>
      <image:caption>Derek Sivers - American writer, musician, programmer and entrepreneur best known for being the founder of CD Baby, an online CD store for independent musicians.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/loyalty-to-the-absent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599241561535-6OW36N2MJC6T8158NX6R/Understanding+the+Millennial+Workforce.jpg</image:loc>
      <image:title>The Weekly Idea - Be loyal to those who are absent</image:title>
      <image:caption>“To retain the loyalty of those who are present, be loyal to those who are absent.” - Stephen Covey</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/innovation-is-combination</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599249488334-X7WJJSKMJWG46HJEKRJY/8453190.jpg</image:loc>
      <image:title>The Weekly Idea - Innovation is combination</image:title>
      <image:caption>Reconstruction of a Sarcina, the marching pack of Roman soldiers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/parkinsons-law</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599622076105-0NA1F2S7F0QUR2OCW7PD/Screen+Shot+2020-09-08+at+10.27.34+PM.png</image:loc>
      <image:title>The Weekly Idea - Parkinson’s Law</image:title>
      <image:caption>The Boring Company’s two-mile test tunnel underneath the SpaceX headquarters in Hawthorne, CA</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/highlights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/kindness-has-unlimited-upside</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1623682535901-35N046GWAEFTEU0NZMND/Hargadon-Whiman.jpg</image:loc>
      <image:title>The Weekly Idea - Kindness has unlimited upside - Make it stand out</image:title>
      <image:caption>Hargadon Hall, a dorm at Princeton named for Fred A. Hargadon, Princeton's Dean of Admission from 1988 to 2003.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/we-are-the-stories-we-tell-ourselves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599763890876-BKTZ5YNAERQI5AQD391A/Eye-Anatomy-Eye-Specialist-Fort-Worth.jpg</image:loc>
      <image:title>The Weekly Idea - We are the stories we tell ourselves</image:title>
      <image:caption>Anatomy of the human eye</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/emotional-bank-accounts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1599856559071-FHYTXFKXB3PGZNKBGFEK/TrustTitleScreen.png</image:loc>
      <image:title>The Weekly Idea - Emotional bank accounts</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/never-feeling-rushed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-21</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/free-styling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1600181445062-3EW1P4SIXZHQKZD6UYYL/gty_march_on_washington_martin_luther_king_ll_130819_16x9_1600.jpg</image:loc>
      <image:title>The Weekly Idea - Freestyling</image:title>
      <image:caption>“… even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.” - Dr. Martin Luther King Jr., August 28, 1963, Washington, DC</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/amateur-hour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/one-way-to-get-into-college</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1600700065551-LE8Y4ZBHC1VXGWDNJ06Y/4D57B31B-663D-4AED-AD62-147AD5C69ECE.JPG</image:loc>
      <image:title>The Weekly Idea - Worth a shot</image:title>
      <image:caption>Admissions denial appeal letter from high school senior Jaclyn Kurtela to the University of San Diego in ‘06.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/tackle-the-problem-not-the-person</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-04</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/work-life-harmony</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1600744004952-8YCCQ4H839Q1TR7PW21T/Screen+Shot+2020-09-21+at+10.06.34+PM.png</image:loc>
      <image:title>The Weekly Idea - Work-life harmony</image:title>
      <image:caption>"This work-life harmony thing is what I try to teach young employees and actually senior executives at Amazon too […] I get asked about work-life balance all the time. And my view is, that's a debilitating phrase because it implies there's a strict trade-off.” - Jeff Bezos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/listening-to-understand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-11</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/our-last-freedom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1600822931677-0LW7F3B1JJWG9DJOU3Z3/6a00e54ed2b7aa883301b7c6fccca9970b-650wi.png</image:loc>
      <image:title>The Weekly Idea - Our last freedom</image:title>
      <image:caption>Viktor Frankl (1905 - 1997). Austrian neurologist, psychiatrist, author. And Nazi concentration camp survivor.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/commitment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1600869113518-6Y0PODPUMZNYOIOVGUP8/chesterton.jpg</image:loc>
      <image:title>The Weekly Idea - Strings of yes</image:title>
      <image:caption>“You cannot grow a beard in a moment of passion.” - GK Chesterton, Tremendous Trifles</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/bad-guys-dont-use-iphones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601055401859-CW5VPHPRWD1KHENQN7X0/330px-Apple_logo_Think_Different_vectorized.svg.png</image:loc>
      <image:title>The Weekly Idea - Bad guys don’t use iPhones</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/following-through</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-29</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/our-inbox-shouldnt-be-our-work-driver</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601412881921-SDM4BFFW86APOXSYKNTR/Screen+Shot+2020-09-29+at+3.54.33+PM.png</image:loc>
      <image:title>The Weekly Idea - Our inbox shouldn’t be our work driver</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/build-something-100-people-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601441652522-VWENC9KEO5WX0IWOTZR4/airbnb.png</image:loc>
      <image:title>The Weekly Idea - Build something 100 people love</image:title>
      <image:caption>“Build something 100 people love, not something 1 million people kind of like.” - Brian Chesky, Airbnb co-founder and CEO</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/pale-blue-dot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601443708158-23Z85QZB5R10J7J1L81F/_methode_times_prod_web_bin_5ccb2a1e-4b71-11ea-92ed-35f8fca55a87.jpg</image:loc>
      <image:title>The Weekly Idea - Pale blue dot</image:title>
      <image:caption>Pale Blue Dot  - a photograph of planet Earth taken on February 14, 1990, by the Voyager 1 space probe from a record distance of about 3.7 billion miles.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/self-doubt-vs-idea-doubt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601528553208-THIO0Y365EDW05WTWW1W/Screen+Shot+2020-09-30+at+11.55.38+PM.png</image:loc>
      <image:title>The Weekly Idea - Idea doubt vs Self doubt</image:title>
      <image:caption>The creative process, as defined by Wharton professor and organizational psychologist Adam Grant. A slide from his 2016 TED Talk, The surprising habits of original thinkers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601529084103-X6C10LYJDH40AHIYZOHB/Screen+Shot+2020-09-30+at+11.55.38+PM.png</image:loc>
      <image:title>The Weekly Idea - Idea doubt vs Self doubt</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601589673809-LIRXTMDPS6JRRMLLZYI5/Screen+Shot+2020-10-01+at+5.01.02+PM.png</image:loc>
      <image:title>The Weekly Idea - ROI</image:title>
      <image:caption>“No days off.” - Usain Bolt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/someone-else-is-already-doing-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601707144394-GMUW639LEDC8NOMHZEF7/Screen+Shot+2020-10-03+at+1.38.55+AM.png</image:loc>
      <image:title>The Weekly Idea - Someone is already doing it</image:title>
      <image:caption>Oliver, Marc, and Alexander Samwer. German brothers and co-founders of Alando, Jamba!, and Berlin-based startup studio Rocket Internet.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-sincerest-form-of-flattery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601705034505-62YJTA4DU30NJT0XQEZH/hendrix-2.jpg</image:loc>
      <image:title>The Weekly Idea - The sincerest form of flattery</image:title>
      <image:caption>“There must be some kind of way outta here. Said the joker to the thief” - BOB DYLAN… and Jimi Hendrix</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/present-focused-vs-future-focused</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1602222215546-IFYTGEWBQL33GC0NX38P/6676b9b7ac8abcc81eae33c886785e3b.jpg</image:loc>
      <image:title>The Weekly Idea - Present Focused vs Future Focused</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/youre-probably-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1602388774231-HMN718APEZBNBENGDVXJ/Screen+Shot+2020-10-10+at+10.59.20+PM.png</image:loc>
      <image:title>The Weekly Idea - “You’re probably right”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/on-tradition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1602528744790-YGEG093UA8WRN00PANKL/Screen+Shot+2020-10-12+at+1.51.46+PM.png</image:loc>
      <image:title>The Weekly Idea - The value of tradition</image:title>
      <image:caption>New Year is celebrated in Bali with a 24-hour period of silence and meditation known as “Nyepi,” a Balinese Hindu tradition since 78 AD.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/a-better-elevator-pitch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1602558448051-VEFVZZZ7AFJA30JGMSQV/Screen+Shot+2020-10-12+at+10.06.26+PM.png</image:loc>
      <image:title>The Weekly Idea - Elevator questions</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/thinking-for-ourselves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1602559752237-S92Q1KCJURR9JES4FDXY/AndyHuntPresenting.jpg</image:loc>
      <image:title>The Weekly Idea - Thinking for ourselves</image:title>
      <image:caption>“Only dead fish go with the flow.” - Andy Hunt, American software developer, and co-author of The Pragmatic Programmer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/charisma-wins-elections</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1602678193290-WOSZNOYJO0K3TQKVIAEB/158741523.jpg</image:loc>
      <image:title>The Weekly Idea - Charisma wins elections</image:title>
      <image:caption>Presidential candidate Bill Clinton debates President George HW Bush, 1992.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/emailing-your-kids</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-15</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/finding-the-mean</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1602914372911-X7TAM3P6FKCNFWVAFHA6/business_advice_from_aristotle_1050x700.jpg</image:loc>
      <image:title>The Weekly Idea - Authenticity, the virtue</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/content-that-wont-show-up-on-our-feeds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1623394689431-OBWYMKYGHS115HIGNQRR/the-unintended-outcomes-of-unconscious-bias-in-performance-management-14-638-1280x720.jpg</image:loc>
      <image:title>The Weekly Idea - Recent ≠ better</image:title>
      <image:caption>“What an astonishing thing a book is. A flat object made from a tree on which funny dark squiggles are imprinted. But one glance at it and you’re inside the mind of another. Maybe somebody dead for thousands of years. Across the millennia, they speak directly to you.” - Carl Sagan (American astronomer, astrophysicist, and author) in his television series, Cosmos: Season 1, Episode 11 - The Persistence of Memory</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/really-check-in</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-21</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/work-that-endures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-20</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/what-could-i-have-done-differently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/quality-time-vs-quantity-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-23</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/unconscious-competence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1603544815851-IC2PM9GM6367EBZDLLAJ/1_wQz9hug8PWf2ke0eqE3-yg.jpg</image:loc>
      <image:title>The Weekly Idea - Getting to unconscious competence</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/that-one-thing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-25</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-right-way</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1603720368048-ARBKDRXZM79O6KBKTRWP/Screen+Shot+2020-10-26+at+8.52.01+AM.png</image:loc>
      <image:title>The Weekly Idea - Rules</image:title>
      <image:caption>The Nell &amp; John Wooden basketball court at Pauley Pavilion, UCLA.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/nothing-in-nature-blooms-all-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-27</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-natural-bent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1603816043715-RKAQK9GDAD6TUZ1XIC9X/plato.jpg</image:loc>
      <image:title>The Weekly Idea - The natural bent</image:title>
      <image:caption>Plato, Athenian philosopher and founder of the Academy, the first institution of higher learning in the Western world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/one-small-step</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-30</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/where-civilization-starts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1603863783817-0NML1RJPOJIPCQWYYRJY/Margaret-Mead.jpg</image:loc>
      <image:title>The Weekly Idea - Where civilization starts</image:title>
      <image:caption>Margaret Mead, 1901-1978. Probably the most famous anthropologist of the 20th century.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/stories-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1634227561809-HM2UBFRD4U6XU41PH04G/1CD9DBDB-6A35-4D19-8F54-2039AECF8C63.jpeg</image:loc>
      <image:title>The Weekly Idea - Arts and hearts - Make it stand out</image:title>
      <image:caption>Harvard is the oldest university in America, founded in 1636. Of Harvard’s twelve grad schools, the largest is the College of Arts and Science, offering advanced degrees in 56 disciplines.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/field-mice-or-antelopes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1604067047707-1N5O2UGE9PRBTOSGGVGZ/Zulu%2C%2BLE3%2Band%2BLeya.jpg</image:loc>
      <image:title>The Weekly Idea - Field mice or antelope?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/whats-really-important</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1604120253835-CSCLF5TG64NA1XX1I9P2/Screen+Shot+2020-10-30+at+11.57.26+PM.png</image:loc>
      <image:title>The Weekly Idea - The future belongs to the best editors</image:title>
      <image:caption>Jason Fried (@jasonfried), co-founder and CEO at Basecamp, and co-author of four books, including It Doesn’t Have to Be Crazy at Work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/that-will-never-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-dunning-kruger-effect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-03</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/controlling-our-narrative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1604384589918-4RAA26PGWFQVB34XFGXC/image-asset.jpeg</image:loc>
      <image:title>The Weekly Idea - Our narrative</image:title>
      <image:caption>Joe’s Crab Shack, 123 2nd Ave S., Downtown Nashville, TN</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/circle-of-concern-vs-circle-of-influence-46l22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1596856235614-9RRUABVVZNK80CNQMQL4/Screen+Shot+2020-08-07+at+10.10.24+PM.png</image:loc>
      <image:title>The Weekly Idea - Circle of Concern vs. Circle of Influence (revisited)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1604499426449-LTVY1OBSV8F40TVE520Y/P20170614JB-0303-2-1920x720.jpg</image:loc>
      <image:title>The Weekly Idea - Circle of Concern vs. Circle of Influence (revisited)</image:title>
      <image:caption>1600 Pennsylvania Ave, Washington, DC, 20006</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/excellence-is-the-next-5-minutes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-06</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/gradually-then-suddenly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1604759317829-PYVJZSPBV5ZE6JIHILQQ/a959e90cf477c1314bf4d3bf6be429f7.jpg</image:loc>
      <image:title>The Weekly Idea - Gradually, then suddenly</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/100-days-in-a-row</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-08</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/adopting-technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1605070645557-T22JLHP3G0ZEL3EZWZ5B/Screen+Shot+2020-11-10+at+10.57.07+PM.png</image:loc>
      <image:title>The Weekly Idea - Two questions to ask before adopting new technology</image:title>
      <image:caption>Movie poster for Modern Times, 1936. A silent film written, directed, and produced by Charlie Chaplin.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/good-leaders-and-great-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1606279183107-LNT4C5HYD02V56774F2Q/Screen+Shot+2020-11-24+at+10.39.33+PM.png</image:loc>
      <image:title>The Weekly Idea - Good leaders and great leaders</image:title>
      <image:caption>“A sign of a good leader is not how many followers you have but how many leaders you create.” - Mohandas Karamchand Gandhi (Mahatma Gandhi), Indian lawyer, anti-colonial nationalist, and political ethicist, who used nonviolent resistance to campaign for India's independence from the British.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/disagree-and-commit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-25</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/running-into-our-limits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1607059548481-KKO0W8KOSZKPM60R2VVQ/WOOM_location_image_1.jpg</image:loc>
      <image:title>The Weekly Idea - Running into our limits</image:title>
      <image:caption>Woolsthorpe Manor, the birthplace and family farm of Sir Isaac Newton. Lincolnshire, England. The apple tree that inspired Newton to work on the law of universal gravitation is still alive after over 400 years, attended by gardeners, secured with a fence, and cared for by National Trust for Places of Historic Interest or Natural Beauty.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/seventhgenerationprinciple</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1607697251480-4P4QYLEUGZCWA7AEPQ4I/4-500-generations-v2.png</image:loc>
      <image:title>The Weekly Idea - Seventh Generation Principle</image:title>
      <image:caption>“Everything we call civilization was invented in the last 500 generations—way too short a time for our bodies and brains to re-optimize. We're a bunch of forest primates in a totally unnatural environment, trying our little best. Someone needs to give our species a hug.” - Tim Urban, author of Wait But Why and one of the most popular writers on the Internet</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/who-we-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1607984360410-M24HPE2QBG9C0019IBVI/Screen+Shot+2020-12-14+at+4.18.37+PM.png</image:loc>
      <image:title>The Weekly Idea - Who we know</image:title>
      <image:caption>This tangled web cloud is the peer network of early 20th century abstract artists. The grey lines in the illustration connect artists who knew one another in the real world. The names closest to the center (like Georgia O’Keeffe) are the most connected.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/a-season-of-hope</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-24</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/peace-out-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-law-of-the-lever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1609868704279-Y8GA75CI49N87C1JVQEE/archimedes-lever-800x533.gif</image:loc>
      <image:title>The Weekly Idea - The law of the lever</image:title>
      <image:caption>“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” - Archimedes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/learning-earning-or-fun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1627396929463-D3YLJXTNCDW5PVTBILAJ/Bruce.jpg</image:loc>
      <image:title>The Weekly Idea - Learning, Earning, or Fun - Make it stand out</image:title>
      <image:caption>“I hid in the clouded wrath of the crowd but when they said ‘Sit down’ I stood up.” - Growin’ Up, Bruce Frederick Joseph Springsteen (The Boss)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/acceptandadapt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1611244659455-AFFS83EMISK3SPJSQ2WY/a391c8681b37ed973e91ffc8b79e513a.png</image:loc>
      <image:title>The Weekly Idea - Accept and adapt</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/love-is-for-wrestlers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1611748857346-FGNN5TFIK5O8VDFEZQAB/Ethics-Centre_Big-Thinkers-Rumi.jpg</image:loc>
      <image:title>The Weekly Idea - Love is the work of wrestlers</image:title>
      <image:caption>Portrait of the 13th-century Persian poet and mystic, Jalaluddin Muhammad Rumi.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/back-to-normal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1612464580724-F4AGN5AVSODBW3IG122Z/3UJ73BFC6IEPN6YLTHHANJBYKU.jpg</image:loc>
      <image:title>The Weekly Idea - The Mushroom Pickers</image:title>
      <image:caption>A cluster of morel mushrooms (Morchella). Prized by gourmet cooks, especially in French cuisine. They grow abundantly in the wild each Spring, but morels are almost impossible to grow on farms.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/modern-tribes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1623786705146-S7G3HNSQSSILB95S1CDQ/Dinner+table.jpeg</image:loc>
      <image:title>The Weekly Idea - Modern Tribes - Make it stand out</image:title>
      <image:caption>“We ate well and cheaply, and drank well and cheaply, and slept well and warm together, and loved each other.” Ernest Hemingway, A Moveable Feast</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/cities-whisper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1613126277972-ZF9FTH7DDJI2ID6LE94L/Screen+Shot+2021-02-12+at+4.34.31+AM.png</image:loc>
      <image:title>The Weekly Idea - Cities Whisper</image:title>
      <image:caption>The Hollywood Walk of Fame includes ~2,700 five-pointed terrazzo and brass stars embedded in the sidewalks along 18 blocks of Hollywood Boulevard and Vine Street in Los Angeles, CA. The stars display the names of famous entertainers, including musicians, actors, directors, producers, and fictional characters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/eudaemonia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1614686749428-IA06HTYI3QVHM6AVZAJV/12998.jpeg.jpg</image:loc>
      <image:title>The Weekly Idea - Eudaemonia</image:title>
      <image:caption>Canadian artist and graphic designer David Voshart created photoreal portraits of Roman Emperors. This is what emperor/philosopher Marcus Aurelius (r. 161-180 CE) may have looked like.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/ignoring-advice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1614167192564-M626221LRACMK4E9TM9Q/chet-768x609.jpg</image:loc>
      <image:title>The Weekly Idea - Ignoring advice</image:title>
      <image:caption>From left to right, the men sitting are Chet Atkins, Shel Silverstein, Waylon Jennings, and Willie Nelson. Silverstein is best known for writing beloved children’s books, like A Light in the Attic and Where The Sidewalk Ends. But he was also a grammy-winning songwriter for country and folk musicians, including Johnny Cash, Waylon Jennings, Kris Kristofferson, Emmylou Harris, and Loretta Lynn. Silverstein has over 800 songs registered with BMI, and he’s in the Songwriter Hall of Fame.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-upside-of-graduating-in-a-recession</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1615501596371-7UXO0SIG97F6P7U867YW/BF-AF779_LEHMAN_P_20130913162500.jpg</image:loc>
      <image:title>The Weekly Idea - Unexpected upside</image:title>
      <image:caption>Staff at Christie’s prepares a Lehman Brothers sign for auction in 2010, two years after the 158-year-old investment bank filed for bankruptcy, a casualty of the subprime mortgage crisis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/handism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1615805970547-HHGGO6JPVDZ6H4CO7LRV/288b00035178692454f4.jpg</image:loc>
      <image:title>The Weekly Idea - Handism</image:title>
      <image:caption>When Leonardo da Vinci was about 60 years old, he drew this self-portrait with his left hand using red chalk. Da Vinci was left-handed, and his peers called him “Mancino”, Italian slang for a left-handed person.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/a-path-with-heart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1616680834204-GYZHWHGUT69IJAWULDNV/1101730305_400.jpg</image:loc>
      <image:title>The Weekly Idea - A path with a heart</image:title>
      <image:caption>In 1973, the March 5 issue of Time Magazine featured Carlos Castaneda, an American author who became a cultural phenomenon writing about shamanism.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/overprotective-parents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1617210207142-ZO2SC1991IUVYWL00IXZ/NSFNET-backbone-56K.png</image:loc>
      <image:title>The Weekly Idea - Overprotective Parents</image:title>
      <image:caption>A map illustrating one of the first networks on the internet. The National Science Foundation invested public money to connect a handful of universities. They called their network NSFNET, and it launched in 1986.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/whatwethinkofourselves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1617683113938-BPH0EY1LZVZYRR2VU6MQ/ebers-papyrus-scaled.jpg</image:loc>
      <image:title>The Weekly Idea - What we think of ourselves</image:title>
      <image:caption>The Ebers Papyrus is the most comprehensive and best record of ancient Egyptian medicine, and it includes 700 magical formulas and folk remedies. It’s really old. Scholars estimate it was written in ~1500 BC.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-egg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1617941414051-3SA9ANM2NBHXQMXHEPSV/Screen+Shot+2021-04-08+at+11.08.28+PM.png</image:loc>
      <image:title>The Weekly Idea - The Egg</image:title>
      <image:caption>Andy Weir, science fiction novelist, in a photo he posted to Reddit in 2016 just before hosting an Ask Me Anything (AMA) thread.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/trust-wager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1618832574469-0OW7UI6UWXTR703P6EQD/self-reported-trust-attitudes.png</image:loc>
      <image:title>The Weekly Idea - The Trust Wager</image:title>
      <image:caption>The Dutch and the Chinese extend a lot of trust. Colombians, not so much.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/lewins-formula</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1619547977694-AVFKDEUGYF9HUZ5Z5MWN/Screen+Shot+2021-04-27+at+1.25.57+PM.png</image:loc>
      <image:title>The Weekly Idea - Lewin’s Formula</image:title>
      <image:caption>An American soldier holds a flower behind his back. One of the first troops returning to Seattle from Vietnam.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/whats-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-07</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/elur-nedlog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1620757939030-1D4TXQNT5ARDO1GB5426/Welcome-image-mobile.jpg</image:loc>
      <image:title>The Weekly Idea - The Golden Rule… backwards - Make it stand out</image:title>
      <image:caption>“Nothing sounds as good to the soul as truth.” - Martha Beck, Harvard trained sociologist, author, and life coach.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/gillian-is-a-dancer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1621423692783-ZRY64R9VZEJFWWV1CQDW/jamie-osborne-4.jpg</image:loc>
      <image:title>The Weekly Idea - Gillian is a dancer - Make it stand out</image:title>
      <image:caption>The Gillian Lynne Theatre. Formerly the New London Theatre, it was officially renamed in 2018 and became the first theatre in the West End of London to be named after a non-royal woman.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/disappointment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1622042960292-6SMIWL0U0THJ0ZYI9WBW/grotto.jpg</image:loc>
      <image:title>The Weekly Idea - Disappointment - Make it stand out</image:title>
      <image:caption>The Grotto of Our Lady of Lourdes at the University of Notre Dame. During football weekends and finals, it’s hard to find an unlit candle. Priests celebrate outdoor mass here regularly. Hundreds of students have proposed marriage here. And the Rosary is prayed every day at 6:45 pm, rain or shine.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/areasonforbeing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1622572921481-HJROGA4HPW3295RWVP8B/ikigai-768x726.jpg</image:loc>
      <image:title>The Weekly Idea - A reason for being - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/thesmoothhandle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1623166123673-606LG5XQN03JHJDOITVD/3FWFX7E6HVHOJPXG3JTFDCCEAM.jpg</image:loc>
      <image:title>The Weekly Idea - The smooth handle - Make it stand out</image:title>
      <image:caption>The Graff House, Philadephia, PA. In a parlor room on the second floor, this is where Thomas Jefferson drafted the Declaration of Independence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/i-love-the-1000</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1623735777914-DIMFL0AX6CSMUZR2FWNG/dan-jansen-and-daughter-today-tease-180205-1315676.jpg</image:loc>
      <image:title>The Weekly Idea - “I love the 1,000” - Make it stand out</image:title>
      <image:caption>Olympic speed skater Dan Jansen holding his daughter after winning a gold medal in the 1,000-meter race at the 1994 Winter Olympics in Lillehammer, Norway.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/growth-and-comfort</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1624562303213-Q9I6K2BRXNUVQ7EEBMV1/Screen+Shot+2020-08-05+at+1.48.22+AM.png</image:loc>
      <image:title>The Weekly Idea - Bring it on.</image:title>
      <image:caption>Calhoun Hall at Vanderbilt University in Nashville. I took an undergraduate accounting course in this building in 2003. And I got a C.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/stop-being-nice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1625083974962-L0T92O9319OIUURDTXCG/2x2.png</image:loc>
      <image:title>The Weekly Idea - Don’t let your friend wear that fedora - Make it stand out</image:title>
      <image:caption>A chart created by Kim Scott, the author of the best-selling book Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity. Kim says radical candor is the sweet spot. The spot where we can challenge directly while caring personally. The place where we’re brave and kind.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/networksmatter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1625743014980-VQ2MSXMKLYIBGUXATWFD/d7hftxdivxxvm.cloudfront.jpg</image:loc>
      <image:title>The Weekly Idea - Networks Matter - Make it stand out</image:title>
      <image:caption>Andy Warhol, Edie Sedgwick, and their entourage in NYC.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/positive-sum-games</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1626278252663-ATR1I2974EKMSK64I0VU/unnamed.jpg</image:loc>
      <image:title>The Weekly Idea - Play Positive Sum Games - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/makingitlookeasy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1626879735546-UVZU8MM9WKUTW0TSP8GA/1_wQz9hug8PWf2ke0eqE3-yg.jpg</image:loc>
      <image:title>The Weekly Idea - Making it look easy</image:title>
      <image:caption>Before Blake Mycoskie founded Toms Shoes, he started several other businesses. A campus laundry business at SMU, a failed reality TV channel called Reality Central, and an online driving school called Drivers Ed Direct.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/you-are-not-your-job-yeddb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1627396068621-H6GBNLJW9WLPBILQ2NH1/il_570xN.1325571098_p21w.jpg</image:loc>
      <image:title>The Weekly Idea - You are not the work you do.</image:title>
      <image:caption>“You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your f#c%!n&amp; khakis.” - Fight Club  (1999)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/between-chaos-and-rigidity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1628095141187-TWYBBW1XH4REUM5TVZCS/pablo-picasso-kimdir.jpg</image:loc>
      <image:title>The Weekly Idea - Between Chaos and Rigidity - Make it stand out</image:title>
      <image:caption>“Learn the rules like a pro, so you can break them like an artist.” Pablo Ruiz Picasso</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/we-are-what-we-consume</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1628694480701-RUYXR28I5XPK5ZYX3741/thomas-jefferson.jpg</image:loc>
      <image:title>The Weekly Idea - We are what we consume - Make it stand out</image:title>
      <image:caption>I cannot live without books.  - THOMAS JEFFERSON Thomas Jefferson built a personal library of 7,000 books at his home in Monticello. He loved reading so much he invented a rotating table for his study - it made it easier to swivel between five books at the same time. His favorite books included Plato’s Works of Plato, Marcus Aurelius’ Meditations, John Locke’s Two Treaties of Government, and Henry Home’s The Gentleman Farmer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/tacking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1629371758530-FI8ZF0C7B3AZK0RKTJB7/5ec8f19128de5904aafc6285_tacking+in+the+wind.jpg</image:loc>
      <image:title>The Weekly Idea - Tacking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-ultimate-status-symbol-is-free-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1629823992476-G2JAS1OEZPD4G5ER8TJI/Warren+Buffett+Desk.jpg</image:loc>
      <image:title>The Weekly Idea - The ultimate status symbol is free time - Make it stand out</image:title>
      <image:caption>Warren Buffett’s desk in Omaha famously has a landline phone. And no computer. He reportedly reads 500 pages a day.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1630607631654-5835IQ06QYZE3LFX49KZ/1024px-Roman_soldiers_with_marching_packs_01.jpg</image:loc>
      <image:title>The Weekly Idea - Innovation is combination</image:title>
      <image:caption>Engravings featuring the marching packs (sarcinas) of Roman soldiers on a triumphal column in Italy. Trajan’s column was completed in AD 113 to commemorate Roman emperor Trajan’s victory in the Dacian Wars.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/no-guts-no-glory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1631199797900-S8H8EI3GO96VI74VUYMJ/George_Caleb_Bingham_-_Daniel_Boone_escorting_settlers_through_the_Cumberland_Gap+%281%29.jpeg</image:loc>
      <image:title>The Weekly Idea - Reaching Out Toward Risk and Glory - Make it stand out</image:title>
      <image:caption>Daniel Boone Escorting Settlers through the Cumberland Gap, an 1851 oil painting by George Caleb Bingham. Bingham’s art was especially influential in crafting and spreading popular myths about American national identity in the era of westward expansion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-elegance-of-the-wolf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1631728325719-3K3A446862DIIWCQXOZ1/beaver-ndh-yell-1259.jpg</image:loc>
      <image:title>The Weekly Idea - A $35M wolfpack that moved rivers - Make it stand out</image:title>
      <image:caption>Twenty five years ago, there were &lt; 5 beavers in Yellowstone National Park. Today, there are &gt; 500. The beaver population exploded after 14 gray wolves were relocated to the 3,500 square mile park in 1995.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/good-peer-pressure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1632339134956-LW9CVM0UR8Z1HGCGYOFQ/IMG_1499.JPG</image:loc>
      <image:title>The Weekly Idea - Good peer pressure - Make it stand out</image:title>
      <image:caption>Long before Amy Poehler (left) and Tina Fey (right) were stars on SNL, they were best friends who met at an improv club in Chicago.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/come-whoever-you-are</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1633445379819-BXAEP3EDZTYAR0G62K6E/eventbrite.jpg</image:loc>
      <image:title>The Weekly Idea - No place to be hopeless - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-reason-tesla-never-won-a-nobel-prize</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1632949490992-UUVPFOCHK2NX4F0VXARS/tq4is-C0C1TTR673V-Full-Image_GalleryBackground-en-US-1494048313491._SX1080_.jpg</image:loc>
      <image:title>The Weekly Idea - The real reason Tesla never won a Nobel Prize - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/you-dont-know-what-you-can-get-away-with-until-you-try</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1634751916285-6ONC584F7PS3R9BRMBQL/Powell-Colin-ROTC.jpg</image:loc>
      <image:title>The Weekly Idea - You don’t know what you can get away with until you try - Make it stand out</image:title>
      <image:caption>Colin Powell in his ROTC uniform at City College of New York in 1954. Powell “found his calling when he joined the Reserve Officers’ Training Corps.” He graduated at the top of his class with the rank of cadet colonel, the highest rank in the training corps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/fast-good-or-cheap-pick-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/27e72555-4b0d-45f4-8884-aa962be61a58/0_BXO-Krt9rSiopn6k.png</image:loc>
      <image:title>The Weekly Idea - Fast, Good, or Cheap (pick 2) - Make it stand out</image:title>
      <image:caption>From InReach Solutions, a Portland-based tech company that makes software for foster care and adoption agencies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/local-maximums</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/9eb787b7-a211-430a-9b73-8942760a5859/seven-summits-darq.jpg</image:loc>
      <image:title>The Weekly Idea - Beyond local maximums - Make it stand out</image:title>
      <image:caption>Of the 107 billion humans who’ve ever lived, fewer than 500 have climbed The Seven Summits, the highest points of elevation on each continent. The first human to climb all seven was a 55-year old American, Dick Bass.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/more-than-professional</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/e6911528-6277-4ac8-aa80-95c5cb4c36be/051820-ceo-pay.png</image:loc>
      <image:title>The Weekly Idea - More than professional - Make it stand out</image:title>
      <image:caption>The CEO pay ratio is calculated by dividing the CEO’s compensation by the pay of the median employee, meaning half of a company’s workers make more and half make less. In ‘19, the CEO of Wells Fargo made 550x more money than the median Wells Fargo employee.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/love-isnt-found-its-built</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/88d7baa5-f397-482c-9c30-a62be734913e/Screen+Shot+2021-11-16+at+12.11.50+PM.png</image:loc>
      <image:title>The Weekly Idea - Love isn’t found. It’s built. - Make it stand out</image:title>
      <image:caption>Authors were especially interested in communism in the 1940s, 50s, and 60s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/ae93d329-1d4a-44e8-aa7c-428cf506f41e/Soulmate.jpg</image:loc>
      <image:title>The Weekly Idea - Love isn’t found. It’s built. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/12b0c114-14a2-4e4e-9adc-b714593bb545/trista-sutter-alex-michel-bachelorette.jpg</image:loc>
      <image:title>The Weekly Idea - Love isn’t found. It’s built. - Make it stand out</image:title>
      <image:caption>The Bachelor (and spinoff The Bachelorette) is an American dating and relationship reality TV series that debuted in 2002. Out of the 42 couples who ‘found love’ on the show, 15 are still together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/6eb5fc20-9156-4e72-b44d-13e2a3c17d5c/Screen+Shot+2021-11-16+at+12.18.13+PM.png</image:loc>
      <image:title>The Weekly Idea - Love isn’t found. It’s built. - Make it stand out</image:title>
      <image:caption>19th-century writers were more interested in cholera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/d65fa3cb-fd4c-4069-8a84-d1e2814568f3/Screen+Shot+2021-11-16+at+12.04.30+PM.png</image:loc>
      <image:title>The Weekly Idea - Love isn’t found. It’s built. - Make it stand out</image:title>
      <image:caption>Enter a word or phrase, and Ngram Viewer shows how often that phrase shows up in Google’s entire corpus of scanned books over time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/d1b1e4ad-a4e4-40be-8d47-4937a972fe35/Onetruelove.jpg</image:loc>
      <image:title>The Weekly Idea - Love isn’t found. It’s built. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/f0f2db63-bb9d-4be8-9856-807ac599bee7/Screen+Shot+2021-11-16+at+12.12.44+PM.png</image:loc>
      <image:title>The Weekly Idea - Love isn’t found. It’s built. - Make it stand out</image:title>
      <image:caption>...and social media doesn’t get any mentions before 2001.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/be-a-thermostat-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/15bdb8d0-6cef-47d1-9e8a-f09d0a2fbf4e/damper-flapper-parts.jpg</image:loc>
      <image:title>The Weekly Idea - Be a thermostat - Make it stand out</image:title>
      <image:caption>In 1883, Albert Butz patented the first temperature regulator for ovens. He called it the damper flapper (above). In 1906, a young engineer named Mark Honeywell purchased Butz’s patent and developed the first programmable thermostat.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/quality-time-vs-quantity-time-eh8r9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/d32d0f77-2658-4a25-a900-8ed5bc9658b1/hith-lincoln-and-sarah-josepha-hale-jpg-2.png</image:loc>
      <image:title>The Weekly Idea - Quality time vs. Quantity time - Make it stand out</image:title>
      <image:caption>Sarah Josepha Hale was a 19th-century editor and the author of the nursery rhyme, Mary Had A Little Lamb. She’s also why most Americans spent extra time with family this week. Sarah wrote letters to politicians for 17 years trying to persuade them to make Thanksgiving a national holiday (it was already observed by most Americans in New England). She wrote to President Lincoln in 1863, and after reading her letter he signed into action A National Day of Thanksgiving and Praise.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/ourselves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/3d095696-d581-480d-a3f2-48071708376c/thomas-merton.jpg</image:loc>
      <image:title>The Weekly Idea - The world needs us to be ourselves - Make it stand out</image:title>
      <image:caption>“For me to be a saint means to be myself.” THOMAS MERTON American Trappist monk, writer, theologian, mystic, poet, and scholar of comparative religion. Before he became a monk, Merton studied English at Columbia University in NYC. Interesting side note: one of his closest friends at Columbia was John Slate, who went on to be a founding partner at Skadden. Merton died on this day (December 10) in 1968, 53 years ago at the age of 53.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/Cassius</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/0a18aa38-a055-43e7-a30f-791ab2ec993b/Screen+Shot+2021-12-24+at+7.39.27+AM.png</image:loc>
      <image:title>The Weekly Idea - The Cassius Clay you’ve never heard of - Make it stand out</image:title>
      <image:caption>Before Muhammad Ali was The Greatest, he was a poor, black, dyslexic kid named Cassius Marcellus Clay, Jr…named after his father, Cassius Marcellus Clay, Sr… who was named after another Kentuckian born in 1810.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/coolthingsilearnedin21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/8c31fb98-5311-4c38-851d-785eeeae3c1c/IMG_3135.jpeg</image:loc>
      <image:title>The Weekly Idea - I blew up in Nepal last year - Make it stand out</image:title>
      <image:caption>Screenshot of my running list of ideas on the Notes app of my Iphone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/31d93bf8-28f4-43da-a9ad-7b133a3c6fec/Screen+Shot+2022-01-05+at+6.49.52+AM.png</image:loc>
      <image:title>The Weekly Idea - I blew up in Nepal last year - Make it stand out</image:title>
      <image:caption>Chloropleth map of 7,592 readers across the globe. Lots of Americans, but some decent shading on other continents too.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/7-helpful-hand-drawings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/b6179fac-d611-4b32-bcae-6a8915711cd7/FIlgqO9XoAccIuK.jpg</image:loc>
      <image:title>The Weekly Idea - 7 helpful hand sketches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/8936157e-6eaf-485d-b693-c5319260fb58/FIlgxBuWUAUHSeJ.jpg</image:loc>
      <image:title>The Weekly Idea - 7 helpful hand sketches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/2da26f20-5000-446d-9908-792d720de3dc/FIlgxtpX0AErh5s.jpg</image:loc>
      <image:title>The Weekly Idea - 7 helpful hand sketches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/ffeaf6d7-8d67-456b-a636-56a27036f11a/FIlgsq8XoAAWC01.jpg</image:loc>
      <image:title>The Weekly Idea - 7 helpful hand sketches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/b4780272-f92a-43f8-92c7-055567e5c7a5/FIlgvG0XsAUcj3h.jpg</image:loc>
      <image:title>The Weekly Idea - 7 helpful hand sketches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/37e50f84-a371-48ff-9f2f-a1d00b0f1d0f/FIlgpLjWYAkEgqF.jpg</image:loc>
      <image:title>The Weekly Idea - 7 helpful hand sketches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/0bf34fa7-bf1a-44a6-8188-3f43f636b7a7/FIlg1VSWYAsHqc3.jpg</image:loc>
      <image:title>The Weekly Idea - 7 helpful hand sketches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/time-billionaires</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/db842ad4-7d09-4ca7-865f-0aab10013bf0/FEufxD5VkAEt8m2.jpg</image:loc>
      <image:title>The Weekly Idea - Time Billionaires - Make it stand out</image:title>
      <image:caption>This is how the average American spends their life. 26 years sleeping. 7 more years trying to fall asleep. 13 years working. 8.3 years watching TV. 4.5 years eating and 4.3 years doing chores. 3 years on social media and another 3 years commuting. 1.8 years grooming. And 1.3 years exercising. Source: Joe Portsmouth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/53b4878c-0afa-4b5e-8797-f50b8a308a78/Weeks-block-YOU.png</image:loc>
      <image:title>The Weekly Idea - Time Billionaires - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/8d26b180-f889-427c-b483-2884ade301cc/Weeks-block-LIFE1.png</image:loc>
      <image:title>The Weekly Idea - Time Billionaires - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/7f1b9fde-c286-4a28-a964-8d09e18c8c8b/Years.png</image:loc>
      <image:title>The Weekly Idea - Time Billionaires - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/00e32f06-b169-4e5a-b135-abacfc502889/Weeks.png</image:loc>
      <image:title>The Weekly Idea - Time Billionaires - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/0e2f5a9a-1ac9-438b-b650-004790d9a951/Months1.png</image:loc>
      <image:title>The Weekly Idea - Time Billionaires - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/its-not-just-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/fbb2509d-8b1b-460f-998a-ae9274d0baf7/112046255-ddce2f88-d014-44d0-93b2-d708e1cb6ffd.jpg</image:loc>
      <image:title>The Weekly Idea - It’s not just business - Make it stand out</image:title>
      <image:caption>The ‘Moon Shoe' was one of Nike’s first models, designed for runners at the 1972 Olympic trials. Nike only made 12 pairs, and in 2019 one of those pairs sold at auction for $437,500. Nike has been the world’s most valuable apparel brand since 2014. The swoosh is worth $30B, nearly double the second most valuable apparel brand, Gucci ($16B).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/e05b2efb-cd3c-4162-88f6-e7063201ea56/0_lMPxN8rpJ30ltOrw.jpg</image:loc>
      <image:title>The Weekly Idea - It’s not just business - Make it stand out</image:title>
      <image:caption>One of Phil’s early newspaper ads featuring Tiger running shoes. Years later they rebranded as Asics. Onitsuka wanted to reach both American coasts, and Phil said ‘no problem.’. His distribution center in CA was a newly leased retail space for a running store, and his center in Massachusetts was a PO Box (see above).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/3246ba46-6948-4e1a-87d0-e9588c331b35/Nike_swoosh_logo71.png</image:loc>
      <image:title>The Weekly Idea - It’s not just business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/someone-else-is-already-doing-it-nice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1601707144394-GMUW639LEDC8NOMHZEF7/Screen+Shot+2020-10-03+at+1.38.55+AM.png</image:loc>
      <image:title>The Weekly Idea - Someone is already doing it? Nice.</image:title>
      <image:caption>The Samwer brothers. Oliver, Marc, and Alexander. These Germans co-founded Alando, Jamba!, and Berlin-based startup studio Rocket Internet.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/nasahiring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/428fcf05-21df-427e-aa55-a6afe3f03dac/RoemerAndAstronauts.860w.jpg</image:loc>
      <image:title>The Weekly Idea - The soft skill NASA wants in every astronaut - Make it stand out</image:title>
      <image:caption>Anna Roemer (black shirt and jacket) with the NASA astronaut class of 2017. Anna leads the astronaut selection process, and in ‘17 she selected these 12 from over 18,000 applicants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/7b75ae80-67d0-456b-9244-f2c8e26edd22/6D136EE0-FEFB-4F87-9C45-A598DD8A38E6.jpeg</image:loc>
      <image:title>The Weekly Idea - The soft skill NASA wants in every astronaut - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/days-vs-decades</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/6a83fb2b-e1fb-40aa-8a0d-b04c0c8062a3/IMG_DC1265C8A6F7-1.png</image:loc>
      <image:title>The Weekly Idea - The secret power of the 10-10-10 rule. - Make it stand out</image:title>
      <image:caption>Day traders are constantly glued to their screens. Every phone call matters. Every market dip. Days are volatile. Conversely, Warren Buffett doesn’t even have a computer on his desk. His investment philosophy is to pick the right industries and managers and ignore the noise. Days are still volatile, but Warren’s performance over 5+ decades is smooth, up, and to the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/53302da1-c5da-422f-a9be-2cecc1f0fff3/okbw7bjfemzb85igi4ol.png</image:loc>
      <image:title>The Weekly Idea - The secret power of the 10-10-10 rule. - Make it stand out</image:title>
      <image:caption>To reduce decision fatigue, Steve Jobs wore the same thing to work every day. Black turtleneck, Levis, and New Balance 992 sneakers (dad shoes). Albert Einstein was also known for owning several versions of the same gray suit so he wouldn’t waste time and brainpower deciding what to wear.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-only-productivity-hack-we-need</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/e27eba32-4935-4fd5-a539-10155a14bae8/task-list-template.jpg</image:loc>
      <image:title>The Weekly Idea - The only productivity hack we need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/onlysomanytogive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/e8a99d6c-dc2f-4c2f-9d5e-8fb6f008162a/Hormozi.png</image:loc>
      <image:title>The Weekly Idea - We only have so many $H!+s to give - Make it stand out</image:title>
      <image:caption>Alex Hormozi graduated from Vanderbilt in 2011 and built a $24m business by age 32. Last year he published one of the best business books I’ve read in the last year, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No,</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/allsoul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/f70b3ddf-2951-4365-8cc9-2defc1deb445/MN-AP448_MEYER_M_20170817150852.jpg</image:loc>
      <image:title>The Weekly Idea - All soul - Make it stand out</image:title>
      <image:caption>“Union Square Cafe is all soul, not brain.” - Danny Meyer, New York City restaurateur and the CEO of the Union Square Hospitality Group (USHG), winner of 28(!) James Beard Awards. Danny’s team is behind world renowned restaurants like Union Square Cafe, Gramercy Tavern, and even Shake Shack.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/unstoppable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/ca9df0df-2127-4e1f-b3c4-dda976bb8220/MC_Daniel_Pink_8555-Edit.jpg</image:loc>
      <image:title>The Weekly Idea - Want to be unstoppable at work? Try this. - Make it stand out</image:title>
      <image:caption>Daniel Pink graduated Phi Beta Kappa from Northwestern and was named a Truman Scholar. Then he went to Yale Law School. Then he became a speechwriter for Vice President Al Gore. Then he wrote 5 best selling books, including one of my favorites, To Sell is Human: The Surprising Truth About Moving Others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/2cb54b75-b227-4ef1-89b2-9090c3789816/Screen+Shot+2022-05-24+at+1.22.00+PM.png</image:loc>
      <image:title>The Weekly Idea - Want to be unstoppable at work? Try this. - Make it stand out</image:title>
      <image:caption>One of 33 tweets from one of the most famous and popular Twitter threads of all time, How to Get Rich (without getting lucky).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/stop-jogging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1768f4e9-5eea-4ad0-81cd-ab08dc1eca06/richard-florida-fb.jpg</image:loc>
      <image:title>The Weekly Idea - Here’s why you should stop jogging - Make it stand out</image:title>
      <image:caption>“People don't need to be managed, they need to be unleashed.” - Professor Richard Florida, American economist and author of The Rise of the Creative Class</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/the-best-path</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/54fcd245-ec77-42ac-b3b0-ecd80c31ad1e/Chadwick+web.jpg</image:loc>
      <image:title>The Weekly Idea - Want a world class network? - Make it stand out</image:title>
      <image:caption>Chadwick Boseman, left, at the 1998 Midsummer in Oxford program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/79933010-6d25-49d6-82e6-bcb0afc36aac/d7hftxdivxxvm.cloudfront.jpg</image:loc>
      <image:title>The Weekly Idea - Want a world class network? - Make it stand out</image:title>
      <image:caption>Andy Warhol and his muse, American actress and fashion-model Edie Sedgwick, along with their entourage in NYC in 1965.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/e620f4f8-965d-4c1c-8421-e0650795876e/Screen+Shot+2022-06-10+at+6.21.43+AM.png</image:loc>
      <image:title>The Weekly Idea - Want a world class network? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/5d46eec7-050f-4c5d-b73a-f1cd5d593b8a/Networks.png</image:loc>
      <image:title>The Weekly Idea - Want a world class network? - Make it stand out</image:title>
      <image:caption>This tangled web cloud is the peer network of early 20th century abstract artists. The grey lines connect artists who knew each other. Friends, or at least acquaintances. The names closest to the center (like Georgia O’Keeffe) are the most connected.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/everything-is-a-passion-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/bfc7f536-6968-41d6-8e3b-548006367e61/FU6c75GWUAAUYfv.jpg</image:loc>
      <image:title>The Weekly Idea - Everything we see is a passion project - Make it stand out</image:title>
      <image:caption>In the long run, the future is created by optimists.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/blog/multipliers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/a5417371-d131-434c-8aa8-933966349209/magic+and+michael.jpeg</image:loc>
      <image:title>The Weekly Idea - Genius Makers - Make it stand out</image:title>
      <image:caption>Michael Jordan, the NBA’s all-time leader in points per game vs. Magic Johnson, the NBA’s all-time leader in assists per game.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/c5f872e7-e2e4-4d22-8746-4d8d0737874e/8dcd7f28b602512a2416824f1c638cfd_crop_exact.jpg</image:loc>
      <image:title>The Weekly Idea - Genius Makers - Make it stand out</image:title>
      <image:caption>Before the world came to know him as Magic, Earvin Johnson was one of Sports Illustrated's Faces in the Crowd in 1977.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1626281642655-XVSB7K5OAWRBSBFSZUJU/Family+photo.jpg</image:loc>
      <image:title>About - 31 ideas that changed my life.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/ec7006ec-ec7a-4963-af68-4375e9c7d130/Screen+Shot+2023-09-07+at+2.29.52+PM.png</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/start-here</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/a608964f-21ea-45e8-85fd-a33d9fba15f0/Ryan+McCostlin+Headshot.jpg</image:loc>
      <image:title>Start here</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1620474480231-97PGIG7BZEPZEG01L3IQ/image-asset.jpeg</image:loc>
      <image:title>Start here</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1624638569994-FWPDXX07Z5KANHK49UEP/image-asset.jpeg</image:loc>
      <image:title>Start here</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1624638629182-SAANYJP2TES0QQGWCQIY/image-asset.jpeg</image:loc>
      <image:title>Start here</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1620817354904-NBRWWVY49LUXR7IOY4XN/image-asset.jpeg</image:loc>
      <image:title>Start here</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1620817546816-O838RT6KYMRLUNBJQFES/image-asset.png</image:loc>
      <image:title>Start here</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/personalmission</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/ideasthatchangedmylife</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-06</lastmod>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/thehappydentistproject</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f21c785773f796f082d955f/1630468551441-9547ZU7XJ9R8TFC36QP6/The+Happy+Dentist.jpg</image:loc>
      <image:title>The Happy Dentist Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ryanmccostlin.com/12questions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-01</lastmod>
  </url>
</urlset>

